Traditionally, we have been focusing on specific social media topics on a week to week basis. However, I wanted to take a slight detour this week and cover something that I feel is critical to every business out there, regardless of whether you utilize social media as part of your marketing strategy or not.
So the question is, have you taken the time to define the Dream, Vision, Purpose, and Mission for your business? Even if you’re not currently a business owner, would you be able to describe in a few short phrases what you’re out to accomplish on this earth?
For the majority of business owners and people living their day-to-day lives, this is for the most part an afterthought. I mean, with our daily lives being so busy and wanting to “just get through” the day, there’s often not that much time to reflect on what really is the driving force for what we are doing.
As one of Michael Gerber’s Dreaming Room Facilitators, I’m fortunate to be a part of a select few of individuals worldwide to lead this entrepreneurial incubator where a business owner is able to tap into their imagine and inspiration to create a truly extraordinary company.
So what are the definitions for the Dream, Vision, Purpose, and Mission? According to Michael Gerber as he defines it in the Dreaming Room, the definitions are as follows:
Dream – The greater good you want to create.
Vision – The business model to manifest the dream.
Purpose – Your commitment to the people.
Mission – Your system to create the business that accomplishes that dream.
To give you an example of how this plays out in my own business, here is the Dream, Vision, Purpose, and Mission for my own business and life.
My Dream: To inspire people worldwide to reach their full human potential.
My Vision: To create the McDonald’s of Small Business Consulting and Human Potential Training to inspire, educate, and empower the unemployed, underemployed, self employed, and small business owner worldwide.
My Purpose: That every person leaves a legacy before the end of their life.
My Mission: To invent the system through which every individual can transform their lives regardless of their current situation.
So have you taken the time to determine what is the driving force for your business? Have you taken the time to determine how this will play a role in your daily life?
These 4 items are critical for anybody in life, whether you currently own a business or you don’t. When you are crystal clear on what you are out to accomplish, then opportunities open up all around you in all aspects of your life.
This is the core foundation for any successful business and this is one of the underlying concepts that is covered in The Dreaming Room. Have you had a chance to put together your Dream, Vision, Purpose, and Mission yet?